How to setup a (monetizing) blog from scratch
Get a domain name.
I’ve previously written about getting a domain name. The main two recommended patterns for domain names seems to be; get a name that describes your site, or a pronounceable word that means nothing at all.
Here is a Google search for domain name registrars.
Get a web host.
Choosing the right web host is almost like a lottery these days. There are tons of hosts to choose from and it is hard to find out the terms for most of the ones I’ve looked at. If you decide to let your web host manage your domain name registration make sure it is you who actually own the domain.
Here is a Google search for web hosts.
Update DNS servers.
Now that you have a domain name and a web host it is time to tell the world where your site is. DNS servers are a bit like the yellow pages for the web. When a user enters an address in the browser it uses DNS to look up a numeric address that the computer can understand. It can take up to 48 hours for the DNS change to propagate all over the Internet so when you have recently updated your DNS entries you might end up at different sites depending on where you are when you look for a domain. You manage DNS settings from your domain name registrar account.
Write for 48 hours.
The two days it takes for DNS to propagate are perfect to write your initial content. If you are going to blog about a specific subject I would recommend that you write ten posts that you can publish right a way. That way your index page will be fully populated since most blogs show ten posts up front. It is also a good practice to write a couple of extra posts that can be published when you don’t have the time or inspiration write.
Time to get the blog up and running
By using the Google tools for webmasters you can submit your site to the Google indexer so it will find it a little bit faster. You can also tell Google that content on http://yourdomain.com is the same as content on http://www.yourdomain.com, otherwise Google will classify all your content as duplicates and that is a bad thing according to all SEO experts online.
I use Wordpress as my blog tool so further on all my recommendations will be based on that. It is included in Fantastico, a web site configuration tool that exists on most LAMP based web hosts.
Go to your Fantastico control panel and install Wordpress. If you do this before the DNS information has propagated the site will look weird and some things will not work at all.
Get a good looking theme. There are lots of free themes at Wordpress. There is some debate of how important the look and fell of a site is for a steady user base. I think the most important thing is that you should feel comfortable with it. Time spent on content is usually better than time spent on your theme.
Since the spamming business seems to grow faster than anything else; activate the Aksimet plugin. You have to get a free API key from Wordpress.
Feed readers can check your site quite often so to save some bandwidth and get some nice statistics go to Feedburner and create an account. Feedburner has an excellent article on how to get the Feedburner plugin to work.
If you intend to make it on the social networks then theShare-this plugin will enable your readers, or your self, to easily submit your posts to a variety of them. I’m not sure if it is a good idea in the long run, but you will get some readers by self submitting articles to Digg.
If your content makes sense even after a couple of months it can be a good idea to configure your permalink structure. I use ‘/index.php/%category%/%postname%/’ on all my blogs. The default configuration just adds the post id number to the URL and if you use a predefined one with dates in it your posts might look old in a while.
Lets earn some money
, but there are other alternatives that looks and works almost the same. BidVertiser is one of them. The Adsense Delux plug-in makes it simpler to incorporate ads, not only adsense, into your posts.
You should set up a merchant account at PayPal since many offers to make money online offers payment to PayPal. That way you don’t have to pay for checks or wire transfer of money to your domestic bank.
There are several ways other than plain advertising to make money from your blog. Both Bloggerwave and PayPerPost offer payment for reviews. You can also sign up as a publisher for an affiliate network. Affiliate networks gathers advertisers and lets web site owners publish links and/or banner ads to the advertisers. The site owner can get paid depending on the readers actions, such as clicking a link, signing up for a newsletter or buying something from the advertisers store.
Bring on the readers
If you are curious about how many readers you have, what they read and where they are from, you can fulfill your curiosity with Google Analytics It is a free web site statistics package that keep track of more stuff than I could imagine before I saw it. Don’t fall in the trap and check your Google Adsense and Analytics statistics every 30 minutes. Make it a habit to check them once a day and leave it at that. You should put all your effort in producing high quality content.
Good luck!
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[...] Idstam presents How to setup a (monetizing) blog from scratch posted at Relay blogger, saying, “An extensive post about the technicalities of starting a [...]
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[...] How to Setup a (Monetizing) Blog From Scratch by Johan Idstam of Relay Blogger. Normally I wouldn’t include articles with affiliate links, but this one has a lot of valuable advice for those of you planning to be an online, work-from-home entrepreneur. [...]
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